For regional interpretations, turn to local chapters
of national professional organizations like the Canadian Home Builders'
Association (http://www.chba.ca). Trade associations offer special
services to their members, but most also provide free information
through their websites or consumer education programs. Some members
also offer research information on their sites.
Among the data Stephen Dupuis, Executive Vice President of the
Greater Toronto Home Builders' Association (http://www.gthba.ca),
analyzes are CMHC housing starts, New Home Sales information and
figures from RealNet Canada Inc., which independently tracks monthly
activity at the building site level. The GTHBA's 1400 members include
land developers, home builders, professional renovation contractors,
sub-contractors and financial firms.
Dupuis says the greatest shift over the years, with respect to
GTHBA membership, may be traditional low-rise builders moving into the
condominium market. From Great Gulf Homes to Fernbrook Homes and
Greenpark Homes, developers who earned solid reputations building
single-family homes have entered the condominium market.
"Builders are famous for trying to get market intelligence,"
said Dupuis, explaining that these professionals monitor market signals
and adjust their development activity accordingly. With 800 low-rise
and high-rise projects on the books across the GTA, it's obvious that
competitive strategies and pricing are essential.
"The thing that has kept the GTA market so strong, so long, is
that prices have been steady," said Dupuis. "By and large, if you look
at affordability and demand--people can carry the houses as prices
haven't spiked up like the '80s. They have increased on a cost-push
model as builders' costs go up - prices must."
Since forecasts project real estate market changes as 'up' or 'down,' we must ask, "What is normal?"
"In the late 80's, early 90's, we did less than 10,000 homes in
one year and then 15,000, 18,000 and then almost 40,000 for 7 years --
one year (1986) at 45,000 and now 7 consecutive years -- is that the
new normal?," said Dupuis. "I'm not sure how sustainable that is, but
we'll not go back to the days of 10,000 and 15,000. We're more likely
to see a shift in the product the government is trying to encourage and
promote."
In Ontario, the government recently announced housing policy
that dictates intensified development to levels of 40 percent in every
community to reduce urban sprawl. Reportedly, 80 percent of current
intensification -- in the form of condominium development -- is centred
in the GTA. It will take time or incentives, or both, before equivalent
levels are present across the province although condominium development
is increasing in suburban areas like Mississauga and Markham.
"That will help sustain the [condominium] market," said Dupuis.
"Typically, the product proposed is more affordable. This may not be
people's absolute preference, but it's affordable. If you want to get
into the market, your choice is a condo, so that's your starting point.
Or drive 'til you qualify, if you want a single-family home. If you
want location, you will compromise on product and closeness to the
core."
Written by PJ Wade
Wondering What Your Home Is Worth? -- Let me show you.